The Impact of Vacation Rental Management Companies and Our Role as a Supplier
In the hospitality industry, vacation rental management (VRM) companies have risen to prominence, revolutionizing the way individuals experience temporary stays around the world. Just last year, upwards of 700 million people used vacation rentals during their travels, and in the United States alone, there are a total of 25,000 vacation rental management companies currently in operation. VRMs offer a spectrum of services to both guests and property owners, serving as an alternative to traditional hotels. While each property is unique, there is one commonality all VRMs share: a need for linens. This article delves into the importance of vacation rental management companies in the hospitality sector and the crucial contributions Garnier Thiebaut USA strives to make within our VRM partnerships.
Vacation rental management companies serve as intermediaries between property owners and travelers, orchestrating the entire rental process. Their services encompass property marketing, guest communication, maintenance, and a host of other responsibilities. An integral aspect of their duties involves ensuring the satisfaction and comfort of guests during their stay. In seasons of high turnover, and varying par levels, the quality of a hosts linens becomes paramount.
A common oversight often observed among our vacation rental management professionals their initial procurement of linens for their rental properties from retailers such as Amazon, Target, and Costco. Although these linens are suitable for typical household laundering, they exhibit susceptibility to damage and deterioration when subjected to the rigors of commercial laundries and frequent wash cycles between guest stays. While these options may suggest higher value with traditionally lower upfront price points, their lifetime value is subject to higher replacement costs than hospitality linens due to their shorter life cycles.
Garnier Thiebaut USA linens offer more than just their aesthetic appeal and luxe feel; they are constructed for longevity. For our VRM partners, we recommend cottonrich bedding for its ability to keep its shape, resist wrinkles and withstand frequent laundering of up to 160 cycles when cared for properly. Garnier Thiebaut USA’s two most popular blends are 55/45 and 60/40 cotton-polyester. With competitive pricing available in thread counts of 180 and up, the GT USA catalog offers bed linen in a variety of finishes including plain, stripe, and micro check patterns in sateen or percale weaves. This season our Danville Bed Linen Collection, Nashville Bed Linen Collection, and Cornell Bed Linen Collection have been popular favorites.
As an experienced supplier, we understand that towels endure more throughout their use than perhaps any other linen product. GT USA terry is woven for optimal absorbency and strength. For VRM partners seeking quality bath linen that’s easy to care for and maintain, we recommend our Levant Collection of 100% combed cotton zero twist terry. Meticulously crafted with the hospitality industry in mind, Levant boasts exceptional durability and can endure approximately 80 to 120 wash cycles in a standard commercial laundry environment without suffering any degradation. GT USA also offers blended terry for partners seeking ultimate longevity. The Bora Collection features a 450 GSM in cotton-poly blend and ranks among our most cost-effective options in premium bath linen and can withstand up to 140 washes. Comparative to bathroom terry, pool linen is subject to the same factors of care and use, with the additional challenges of chlorine and elemental exposure. This year, Garnier Thiebaut USA introduced The Waikiki Stripe Pool Towel, a collection available in 13lb/dz with a 100% cotton loop and colored polyester stripes. The durability demonstrated by all our terry products ensures their ability to withstand the wear and tear associated with frequent guest turnover, whilst maintaining their quality and appearance over time. At GT USA we believe the presence of premium linens reduces operational costs for management companies while also elevating a property's reputation through guest satisfaction, ultimately leading to higher occupancy rates and repeat business.
While Garnier Thiebaut USA works independently to secure partnerships with VRMs across North America, we are also a proud member of the Vacation Rental Management Association (VRMA). VRMA is a leading trade organization, made up of 1,300 member companies, it provides education, networking, and growth opportunities to its members in the hospitality field. We are excited to join the upcoming 2023 VRMA International Conference from October 22nd to the 25th at booth 112 in Disney’s Coronado Springs Resort in Orlando to showcase Garnier Thiebaut USA products, and network with other like-minded attendees in the vacation rental management industry.
Through events such as the 2023 VRMA Show, our team at Garnier Thiebaut USA hopes to forge new partnerships with VRMS and enhance the experiences of their guests. In addition to the products highlighted in this month’s edition of The Cut by Garnier Thiebaut USA, we offer a selection of linens available to suit any design and price point of a typical vacation rental. To learn more we invite you to reach out to our customer support team customercare@gtlinens.com.
