Where Innovation Meets Tradition: GT USA at NRA 2025
The 2025 National Restaurant Association Show marked its 104th year as a cornerstone event for the food and beverage industry. With more than 2,200 exhibitors and an estimated 55,000 attendees from over 45 countries, this year’s show brought together chefs, restaurant operators, hotel executives, banquet directors, F&B managers, and suppliers under one roof. Garnier Thiebaut USA was proud to be part of this global gathering, where innovation and collaboration are shaping the future of food service. From sustainable textile solutions to smarter linen management, our team was on the floor connecting with the people and ideas driving the industry forward.
Smarter Linen Management with RFID Technology: Boost Operational Efficiency and Cut Costs
Another highlight of our showcase at NRA 2025 was our RFID-enabled linen solutions, which generated strong interest from hospitality leaders seeking to streamline their operations. By weaving discrete RFID labels directly into our textiles, properties can track inventory, access product data, and optimize laundry processes efficiently and accurately.
Key Benefits of RFID Integration:
- Labels are woven into textiles without affecting comfort or appearance
- Scannable from 5 to 7 meters using RFID readers
- Automates counting and reduces manual labor
- Maintains accurate inventory levels and prevents shortages
- Helps reduce linen loss and theft
- Cuts costs tied to inventory errors and replacements
RFID Range by Frequency:
- Low Frequency: Up to 10 cm
- High Frequency: Up to 1 meter
- Ultra High Frequency: Up to 12 meters
This advanced technology enhances transparency, minimizes loss, and streamlines linen management, reflecting our ongoing commitment to forward-thinking solutions for the hospitality industry. Request a demo to see how RFID technology can reduce linen loss and increase operational efficiency.
Reducing Microplastic Pollution with CiCLO®: Sustainable Linens for a Better Tomorrow
A standout moment at NRA 2025 was the introduction of CiCLO®, a patented biodegradable technology now woven directly into our synthetic fiber linens. This innovation allows polyester and nylon to break down more naturally at the end of their lifecycle, helping reduce microplastic pollution without compromising fabric performance.
Unlike conventional fibers, CiCLO® includes eco-conscious additives that activate biodegradation in landfill or marine environments. Fully certified by OEKO-TEX ECO PASSPORT, this innovation aligns seamlessly with our production processes and allows us to offer more sustainable linens with the same durability and luxury you expect from Garnier Thiebaut USA. Contact us to learn more about how CiCLO® can make your linen sustainable.
Key Benefits of CiCLO®:
- Safe and non-toxic for marine life
- Biodegradation activated only in landfill or marine settings
- Fully traceable fiber sources
- No compromise on fabric strength
- Compatible with existing textile manufacturing and product ranges
Tailored to You: Custom Linen Options That Elevate Your Brand


Custom services were another conversation driver at NRA 2025, where attendees explored how Garnier Thiebaut USA can help them express brand identity through linen. From embroidery and bistro napkins to French finishing techniques, our customization offerings are designed to help properties stand out with precision and personality.
Whether it’s coordinating colors to match interior palettes, incorporating logos into napkin corners, or creating exclusive interwoven jacquard patterns that reflect a venue’s branding, our design team works closely with clients to bring their vision to life. At Garnier Thiebaut USA, customization isn’t just an add-on. It’s a strategic tool for creating memorable guest experiences. Request samples or speak with our team to customize linens for your brand.
Celebrating Culinary Creatives: I Love My Chef


The heart of hospitality lies in the culinary field, and during NRA 2025, we celebrated that spirit through our expanding I Love My Chef collection. Chefs and restaurant professionals responded with enthusiasm to our playful, expressive pieces, from signature jacquard aprons and towels to enamel pins, silicone bracelets, and Panama hats. This dynamic collection offers a thoughtful and engaging way to recognize the creativity and dedication of those who bring culinary excellence to life. Explore the “I Love My Chef” collection and celebrate culinary creativity.
A Look Back: NRA 2025 in Photos
Our team had an incredible time on the show floor. From the booth buzz to meaningful conversations, the energy of NRA 2025 reinforced why we’re passionate about pushing the linen industry forward, with a focus on sustainability, technology, and style.


(Left to Right) Eros Aldana-Compan - GT USA Regional Sales Manager FL, Justin Hibey – GT USA National Sales Manager Laundries & Distributors, Kathy Kelly – GT USA Regional Sales Manager IL, MI, WI, MN, IN, Sibyle Chaisaz - GT USA Regional Sales Manager CA, Kaoutar Mazeaud - GT USA VP of Sales and Marketing, Celia Bahri – GT USA Regional Sales Manager TX, Emilien Krukowicz - GT USA Regional Sales Manager NY, NJ, New England


The Garnier Thiebaut Booth at NRA 2025


(Left to Right) Justin Hibey – GT USA National Sales Manager Laundries & Distributors, Kaoutar Mazeaud - GT USA VP of Sales and Marketing, Laura Taffin-Gomez - GT USA Regional Sales Manager Mid-Atlantic Hospitality Division, Eros Aldana-Compan - GT USA Regional Sales Manager FL at the GT USA Booth


Cottonrich and polyester napkins woven with CiCLO® biodegradable technology


The “I Love My Chef” apron featured alongside a curated display of our U.S. Collection Table Linen


A sampling of our extensive range of table linen offerings from our customizable French Collection
Thank You for Joining Us
To all who visited our booth and engaged with our team, thank you. Your partnership fuels our drive to innovate with purpose. If we missed you this year, we would still love to connect. Reach out to us anytime at customercare@gtlinens.com.