Luxury hospitality is entering a new ear of purposeful growth, led by properties that continue refine their standards through design innovation and long-term investment. For discerning hoteliers, every decision, whether selecting linens or designing lighting, is as an opportunity to reinforce brand's identity through quality. The textiles guests experience daily communicate far more than comfort; they embody the property’s promise of consistency and care. By investing in materials designed to perform and endure, properties not only protect their brand reputation but also optimize lifecycle value through reduced replacement costs and sustained guest satisfaction.

U.S. luxury hotels continued to lead the hospitality sector into late 2025, outpacing the broader market’s performance. Industry data show that overall U.S. hotel RevPAR was roughly flat year-over-year in early Q4 2025, as falling occupancy largely offset modest gains in

Sleep tourism is emerging as one of the fastest-growing trends shaping hospitality, as more travelers seek restorative stays that prioritize rest and recovery. Once considered a basic function of a hotel stay, sleep is now at the forefront of guest expectations and a key driver of brand differentiation. According to Hilton’s 2025 Trends Report, rest and relaxation remain the number-one reason people travel for leisure. One notable example is the rise of “hurkle-durkling,” a Scottish phrase for intentionally lounging all day in bed or in a chair, a practice enjoyed by 1 in 5 global travelers and particularly popular with younger guests. This shift reflects a broader wellness movement, where high-quality rest is no longer incidental to the guest experience, but essential to it. National Geographic reports the global sleep tourism market has already reached $690 billion and is expected to grow by another $400 billion by 2028.

Sleep quality has become a measurable

Seasonal shifts in hospitality bring both opportunities and operational pressures. Q3 often serves as a transition point. Hotel performance starts to cool after the summer rush, just as demand in university towns picks up with move-ins and fall events. At restaurants and event venues, preparations for the holiday season begin, making it an important moment to assess linen inventories and plan ahead for increased turnover. Proper linen care also becomes essential as higher volumes of dining and events put added strain on front-of-house and banquet operations. Looking further ahead, budget planning for 2026 is underway, creating the chance to connect current performance trends with long-term sourcing strategies and inventory systems. This edition of The Cut explores how hospitality professionals can align day-to-day readiness with forward-looking planning to ensure smooth operations and a strong close to the year.

Hotel performance across the United States tends

For nearly two centuries, Garnier Thiebaut has been synonymous with excellence in French linen craftsmanship. From historic châteaux to modern icons, our bed, bath and table linens are trusted by some of the most prestigious hotels around the world, selected for their timeless design, superior quality, and enduring elegance.

Since 1997, we’ve extended that legacy across the Americas, offering our expertise to hospitality leaders who value elevated guest experiences. Every collection is developed with generations of know-how and designed to meet the high standards of properties that understand the power of detail.

As France celebrates Bastille Day this July, we reflect on the heritage woven into every Garnier Thiebaut linen. Originating in the Vosges in 1833, our brand continues to evolve while upholding the spirit of craftsmanship that defines French excellence. This season, we celebrate not only a national holiday but also the principles we hold dear: refinement, precision, and the lasting

At Garnier Thiebaut USA, we are committed to sustainability and provide our hospitality partners with innovative textile solutions that support environmental responsibility. Through technologies like CiCLO®, we help reduce environmental impact while maintaining the luxury, performance, and comfort guests expect.

As environmental sustainability becomes a growing priority in the hospitality industry, hotels with extensive linen use are increasingly adopting eco-friendly practices. Many properties are embracing sustainability as a core operational principle, focusing on enhancing efficiency and reducing their ecological impact. Eco-conscious travelers are also increasingly factoring sustainability into their decisions, with 88% considering a hotel’s environmental practices when booking. The demand for greener solutions continues to rise, encouraging hotels to adopt innovative methods to minimize their ecological footprint without compromising guest experience.

At Garnier Thiebaut USA, we are

The 2025 National Restaurant Association Show marked its 104th year as a cornerstone event for the food and beverage industry. With more than 2,200 exhibitors and an estimated 55,000 attendees from over 45 countries, this year’s show brought together chefs, restaurant operators, hotel executives, banquet directors, F&B managers, and suppliers under one roof. Garnier Thiebaut USA was proud to be part of this global gathering, where innovation and collaboration are shaping the future of food service. From sustainable textile solutions to smarter linen management, our team was on the floor connecting with the people and ideas driving the industry forward.

Another highlight of our showcase at NRA 2025 was our RFID-enabled linen solutions, which generated strong interest from hospitality leaders seeking to streamline their operations. By weaving discrete RFID labels directly into our textiles, properties

In the world of luxury hospitality, efficiency isn't optional but a competitive advantage. From iconic hotels to Michelin-starred dining rooms, operators turn to Group Purchasing Organizations (GPOs) to simplify procurement, ensure brand consistency, and secure premium products at scale. At Garnier Thiebaut USA, we are more than a linen supplier, we are a trusted partner to the industry’s leading GPOs, helping 162,500+ destinations deliver excellence, one guest experience at a time.

Recognized across North and Central America and the Caribbean, Avendra supports over 16,500 clients with an acquisition model rooted in excellence and accountability. With $14 billion in buying power and 1,200 supplier agreements, Avendra helps maintain a robust supply chain for properties that consistently receive MICHELIN Stars, Forbes Five-Star ratings, and AAA Five Diamond honors. As a trusted partner, Garnier Thiebaut USA delivers linens that reflect the refinement and

Did you know that 45% of guests from the 2024 Booking.com Sustainable Travel Report prefer staying at venues that prioritize sustainability? Choosing certified linens is one way to meet this expectation, showcasing a hospitality brand’s commitment to quality service and environmental responsibility in hotels, restaurants, and spas.

Garnier Thiebaut USA upholds a dedication to weaving, mindful sourcing, and responsible production across different regions of the world. We hold several important certifications, such as France Terre Textile, EPV, OEKO-TEX, EcoVadis, ISO 14001, and ISO 9001.

By choosing endorsed materials, hospitality professionals can invest in weaving that is the ideal option for the venue.

Venues looking for high-quality textiles woven on our looms will find the France Terre Textile accreditation to be a mark of excellence. Garnier Thiebaut earned this endorsement in 2014, certifying over 75% of our textile

As the global supply chain faces increasing pressures from rising freight costs, shipping delays, and changing tariffs, businesses that depend on timely deliveries and consistent inventory feel the impact. For those in hospitality, where quality linens and punctual shipments are essential, these disruptions can create significant challenges. At Garnier Thiebaut USA, we’re fully aware of these industry shifts and are committed to navigating them with careful planning and adaptability. Our priority is ensuring our partners receive the products they rely on, with minimal setbacks.

Supply chain disruptions affect many industries, but for businesses relying on timely deliveries and stable costs, the impact is especially significant. Two key factors are shaping today’s logistics landscape: freight challenges, and evolving trade policies.

The cost of moving goods has surged due to several ongoing challenges. As of early 2025, ocean freight

As we'd welcome 2025 in few days, we at Garnier Thiebaut USA take a moment to reflect on a year of remarkable growth and achievement alongside our valued hospitality partners. From groundbreaking industry events to innovative product launches, 2024 has been an incredible journey of collaboration and dedication to quality and service. We are excited to share all the highlights and amazing milestones that made this year unforgettable.

• January 10–15, 2024: Cayman Cookout 2024 – Grand Cayman, Cayman Islands
• January 15–18, 2024: CoralTree Hospitality Leadership Forum – Indian Wells, CA
• January 21–23, 2024: BITAC F&B – Miami, FL
• February 2–4, 2024: Académie Culinaire de France USA/Canada Delegation (ACF) – New York City, NY
• March 4–7, 2024: Loews Conference – Arlington, TX
• March 18–20, 2024: Pyramid Global Leadership Conference – Naples, FL
• March 24–26, 2024: Marine Hotel Association (MHA) – Naples, FL
• May 18–21, 2024: National Restaurant Association (NRA) – Chicago, IL
• June 11–14, 2024: HOTEC